20/20 Spotlight at Fest Forums Santa Barbara

The Key to Attracting The Collegiate Audience to Your Festival

Andrew Citores
CEO and Co-Founder, JusCollege

David Hazan
Strategic Marketing Consultant, DLH Strategic Marketing

With increasing ticket prices, competition, and, in some markets, saturation, many festival organizers are often surprised at the low attendance they receive from the 18-24 year old demographic. In this rapid 20 minute interview, Andrew Citores, the CEO of JusCollege, describes how the key to attracting the collegiate audience lies in understanding how and why college students choose to spend their money.

True North: The Power in Trusting What You kNOw
Nia Peeples
Actor

Food at your Festival: A Chef’s Point of View
Julie Barreda Owner
Tour Operator, Destination-Kitchen.com

Same as Last Year: Why Event Technology is Never the Same
Founder & CEO of TOURtech, Allen Cook, talks about thoughtful planning for technology at your event, the benefits of redundancy and the cost of failure.

FOMO is Real. Here's How to Create It
Robby Black
VP of Product, Vendini, Inc.