AFM Marketing Conference Nov 10/ Creating Effective Social Media Campaigns & The Role of the Publicist and Why You Need One

• First Session - The Engagement Factor- Creating Effective Social Media Campaigns 
  Connecting with and engaging the core audience in authentic, creative and ongoing ways is critical. The social media and marketing gurus behind successful campaigns cover the essentials of creating a customized and innovative digital marketing strategy. Learn why timing is critical, how the consumer can be the most effective marketing tool and where the audience discovery process is headed.
  

  Moderator:
  
  Natalie Bruss, VP, Digital Partnership, ID

  Initial Panelists: 

Clay Dollarhide, Publicist, Ginsberg/Libby

Mickey Meyer, Co-Founder, JASH

Anne Zeiser, President & CEO, Azure Media, LLC

• Second Session - The Role of the Publicist and Why You Need One
  Publicity is capable of making or breaking a film but it’s often overlooked by independent producers. Beginning in pre-production, publicists play a key role through production, post, festivals and distribution. Leading publicists disclose the dark arts of publicity, the value of crisis management and the achievements and horror stories behind successful independent and large budget campaigns.
  

  
  Moderator:

Gary Foster, Partner, Krasnoff/Foster Entertainment

Initial Panelists: 

Dana Archer, President & Partner, DDA PR

Chris Day, Head, Corporate Communications, UTA
Jill Jones, EVP Marketing & Publicity, Mister Smith Entertainment

Marian Koltai-Levine, EVP Film, PMK*BNC